Megan Page Montgomery

Communications | Fitness

About

Experienced Director with over 10 years in Marketing, Communications, and Customer Service

Experienced leader specializing in digital marketing, currently directing communication strategies as the CSD Director of Communications at the Office of the Texas Attorney General. Demonstrated success in executing comprehensive digital campaigns for the Child Support Division and the TMA Insurance Trust. Proven expertise extends to cross-functional team leadership, collaboration, and innovative approaches to digital marketing, complemented by a background in fitness instruction.

Highlights

Digital Marketing
10+ Years

From full marketing campaigns at the TMA Insurance Trust and building communications plans at CSD to content creation and analytics.

LEADERSHIP
10 Years

Experience working with and effectively building a team of direct reports within CSD and serving as the main team leader for digital and print marketing at TMA Insurance Trust.

Fitness
10+ Years

Serving as a group fitness instructor for various community-centric formats with facilities like Crunch Fitness and the YMCA of Austin. Extensive experience in event promotion and execution.

Data Driven Decisions
10+ Years

Expertise in data-driven decision-making. From providing analytics to identifying trends for other leadership or independent decsisions.

89%

Membership Retention

Elevated retention for TMA Membership from 45% to 89% over a 13 year period through the use of both print and digital communications.

50K-1.5M

Audience

Directed digital communications and marketing effoerts with an intended audience of up to 50K with TMA Insurance Trust and approximately 1.5M with CSD.

30+

Fitness Formats

Holding over 30+ fitness formats, approximately half of which are Crunch Fitness formats in addition to being an AFAA Certified Group Fitness Instructor.

5

People

Number of Team Members managed at any given time since 2014, including full time employees and contractors at both CSD and TMA Insurance Trust